Life Sounds Good
Sonova / Connect Hearing Group is the leading provider of innovative hearing healthcare solutions. The Sonova Group with its headquarters in Stäfa, Switzerland is present in more than 90 countries and employs over 8’000 people.
Challenges & Opportunities
For the US-Market Sonova / Connect Hearing Group wanted to create a neutral hearing aid benchmark platform with an explicit goal: generating leads. The platform should have an attractive and activating design and a deliberate user-journey that covers the needs of «Silver Surfers» (age 50 plus). The object was a very high conversion rate.
Solution / Results / Benefits
We provided specific contents, combined with a considered user-journey. Further on, smart positioned entry-points, a very high usability as well as accessibility lead to a respectable conversion rate. Profound content and several multimedia animations explained the types of hearing loss and solutions available.
«Life Sounds Good» was awarded with Gold (category «Silver Surfers») and Bronze (category «Business Efficiency») at the most recognized Swiss web award (BOSW).