Mercedes-Benz is a German brand for high quality motor vehicles for private and business customers. Its history goes back to 1886 when Karl Benz created the first petrol-powered car. Nowadays Mercedes-Benz is an international company with factories all over the world and employs nearly 100 000 people.
Challenges & Opportunities
- Organize the content in a clear way
- Tailor the content to target groups
Solution / Results / Benefits
The digital landscape of Mercedes-Benz has been redesigned completely. Key features of the multimedia site are the visual search results, responsive design, touch screen control and the gallery mode which displays the whole content like an image gallery.
The footer contains different plugins that show dynamic and user responsive content like a social counter, most searched keywords on hover or an event calendar.
The clear design and the high quality multimedia content create an exceptional user experience.