Sandman Hotel Group is a collection of Canadian and UK hotels. With head office based in Vancouver, British Columbia, the company currently runs 42 properties across Canada and the UK under the brands «Sandman Hotels, Inns & Suites» and «Sandman Signature Hotels & Resorts».
Challenges & Opportunities
Creating a concept of two new websites (with individual design) for different types of hotel chains run by the same company.
The two websites should be well structured, very user-friendly and the booking tool should be easy accessible from every part of the website to increase online sales.
Solution / Results / Benefit
Two independent designs were developed that fit perfectly to the requirements of the potential target group. One centric CMS was set-up to maintain both websites. A smart teasing system enables the Sandman Hotel Group to launch cross site promotions. After the launch, bookings have increased significantly.