Content: APG/SGA

Case studies

A showcase of website made with django CMS

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APG/SGA

The APG|SGA websites was developed with a coherent and meaningful visual design language by Divio, the main contributor of django CMS

 

The APG|SGA websites was developed with a coherent and meaningful visual design language. This serves to unify not only aesthetic presentation but the presentation of information expressed through it as well.

Thanks to the many features and advantages provided by django CMS, the new sites have returned immediate, quantifiable value, directly attributable to improved usability and new interactive tools, including a 12% increase in return visits and a stunning 75% increase in mobile users.

The website main features are:

  • Fully responsive

  • Online Styleguide

  • Unified branding

  • Plenty of interactive tools to engage users and business professionals

  • The Virtual World

Building the website with django CMS contributed to significantly increase usability without compromising usefulness for three target audiences - advertising professionals, agency staff and the general public - by overhauling the information architecture of all APG|SGA group websites. Content and navigation have been simplified and streamlined and menus improved, with a series of techniques addressing all levels of information design. Content has been re-organised and re-structured, removing duplication and reducing the discovery burden upon visitors. The new sites prioritise accessibility and optimise performance, offering a better user experience to more users and encouraging more exploration of the group's services, tools and promotions.

The redeveloped websites have brought the client immediate, quantifiable value, directly attributable to improved usability and the new interactive tools. This includes a 12% increase in returning visitors: customers and potential customers for whom the new sites are worth more of their time and attention. Tablet sessions increased by 33%, while mobile users showed a stunning 75% increase.

 

Client

APG/SGA

Industry

Media and Advertising

Year of launch

2014

Visit Website

Done by

Divio AG, Riedtlistrasse 23

8006, Zurich, Switzerland

divio.com


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